PALMA offers world-class software solutions for strategic and data-driven product management. PALMA is an enterprise-grade solution for both defining and maintaining a modular system over its entire lifecycle. PALMA is centered around a shared specification of the products based on customer needs, strategic product planning, and company strategy.

This specification is the foundation to define a modular system complete with functionality to create and maintain complex configuration rules that can interact with your existing solutions and processes. 

PALMA is a true Software as a Service solution, simplifying implementation while ensuring the highest enterprise-grade security and integrity, and multi-user efficiency. Through open REST APIs PALMA can be used as a module in your information architecture to accelerate software support for product management, strategic pricing for configurable products, and control of your configuration rules. 

Capture your Customer Needs

Creating a product architecture always starts with the customer. In PALMA we systematically break down high-level market requirements or customer values into a specification that the product assortment should fulfill. It is about understanding what different customer segments assign value to and how it differs across segments.
And most importantly, it tells us what aspects of the products can be standardized and what needs to vary. This is the foundation on which a good product architecture is built.

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Master a Configurable Offering

More configurable products is great for the customer. They can get customized solutions but at a cost, quality and delivery time as mass-produced goods. But internally, a configurable assortment can put stress on systems and processes set up for a more limited assortment. In PALMA you can manage the product structure of a complete assortment in one single configurable BOM. And making and managing configuration rules have never been easier.

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Insight Driven Product Decisions

Making a good modular system is not just about bringing exceptional value to the customer but needs also to be profitable long term. And much of the profitability is determined at an early stage in development when concepts are chosen, variance is balanced against complexity cost and projections about sales volumes are made. In PALMA there are dedicated tools to manage all perspectives necessary to provide a rich picture of future profitability of a product architecture. Well before the detailed design has started and the degrees of freedom is reduced.

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Improve your Product Assortment

Developing a modular product assortment requires many decisions to be taken. You need to decide what technical concepts to be used to deliver the functions of the product, how to divide the products into independent modules protected by interfaces, what strategy each of these modules should have and how performance steps should be packaged into commercial offerings. PALMA has the tools to support and document these decisions so any future improvements to the assortment doesn’t mean starting over from scratch.

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Take Charge over your Portfolio Planning

When our products are launched to the market, they are often delayed since it is very hard to synchronize the product and technology road maps. Makin winning decisions early in the product development process is very difficult, the necessary data is scattered, disconnected and in different formats. In PALMA, roadmaps are automatically synchronized to give full overview of potential delays and to manage the challenges of planning a configurable product assortment.

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