Capture your Customers Needs

Customer segments have different priorities. In the Customer value ranking tool, customer values are ranked per segment. This ranking gives the first indication of what needs to vary in the product assortment and what can be standardized.

To know what to focus on when designing a product assortment, it is crucial to prioritize the customer segments. This prioritization can be done in the Segment Ranking tool based on evaluation criteria such as growth, market share, and profitability.

Create commercial packages of specification levels you want to offer to the market. These levels outline the product assortment at an early stage and provide clarity for engineering long before the detailed design work begins.

In the quality function deployment tool, customer values are explored and clarified. When connected to product properties, it becomes clear how to design the products to fulfill the customer values.